Born from a blend of natural instincts and city living, Downstate Apparel was founded in 2025 in New York City. Taking inspiration from the streets, architecture and scaffolding, our incredible parks, and of course, the pigeon, we create clothing and bring the essence of the city through bold, original designs. Downstate Apparel reflects nature in an urban world.  Our goal is to represent the spirit and energy of Downstate through its main character, the pigeon.

Downstate Apparel was founded by Todd Watson, a designer from the Finger Lakes who now calls New York City his home. After studying design at the Cleveland Institute of Art,  spending several years working in the restaurant industry, and raising his kids, Todd turned his attention to fashion. His artwork is original as he captures the full spectrum of New York life through easy, wearable pieces.

Downstate Apparel isn’t only about clothes; we tell stories about a place where skyscrapers meet sunsets and parks draw thousands – people and pigeons.